Innovation Management ? Famous Failures!






Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.



There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

However, commercial success is not the only measure of success. One other method of gauging success is the effect on culture and the market ? is it significant or not? Examples include:

a) Napster ? so successful it went bust. It influenced Kazaa, whose founders went on to start Skype ? free international telephone calls for everyone. Forced Telecoms companies to realise that their future revenues will not come from fixed line income but content delivery.

b) Concorde ? technically superior. Elegant. World famous. Bust.

c) Xerox invented the mouse and graphical user interface. But they didn't invest in its potential.

d) The big Studios didn't see the potential of toy licensing before Star Wars. They learned a big lesson.

e) New Coke. Please don't mess with out cultural icon.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.

 Continue for more related information:

RELATED RESULTS:


 

Why It?s Important to Make Your Idea Real
Say you have an idea for something new and exciting in your life. ...

Howd They Do That?
"How'd they do that?" I asked myself time and time again in my youth. ...

Process Innovation
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commer...

Can We Change People?
There was a class of "challenged" children and many teachers were brought in over time but each one ended up quitting in frustration. Finally, a...

Innovation Management ? The Harsh Facts Of Life For All Innovators
Creativity can be defined as problem identification and idea generation whilst innovation can be d...

Innovation
Innovation, in a business context, is generally thought of as the product or application of creativity. Peter F. Drucker suggests that innovation "is the ...

Business Innovation ? Eliciting Talent
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, de...

Innovation Management ? moving past the wall
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selecti...

Managing Creativity and Innovation, Part 2 of 2
Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing c...

Business Innovation ? Small Changes, Big Effects
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea sel...

Table of Contents | Article-Max Directory